Speaker Spotlight: Wolf Brüning – Build the Right AI Product: The Good, the Bad and the Ugly of Product Discovery in the AI Era
Wolf Brüning from OTTO shares what changes AI brings to Product Discovery – what they've tried, where AI can take us further, and which paths are dangerous.
We’re excited to announce Wolf Brüning as a speaker at Agentic Conf Hamburg on March 22nd!
About Wolf
Wolf Brüning is Lead UX Designer B2B at OTTO, where he also works as a Product Discovery Coach and founded their internal “Discovery School” training format. With deep insights into how Product Discovery is implemented across OTTO’s roughly 100 product teams, he knows which methods and frameworks help, what can go wrong, and how to tackle new developments like AI.
The Talk: Build the Right AI Product: The Good, the Bad and the Ugly of Product Discovery in the AI Era
In this talk, Wolf explores the changes AI can — or might — bring about in Product Discovery. What have they tried and learned so far? Where can AI take us further and which paths are dangerous to take? The talk underlines the importance of Product Discovery in modern product development, takes a generally optimistic stance on AI, but also encourages critical thinking at the intersection of business value, user value, and technical feasibility.
See Wolf Live
Catch this talk and many more at Agentic Conf Hamburg on March 22, 2026 at SAE Institute Hamburg.
👉 The conference is sold out! Visit agentic.hamburg to stay updated.